Remember the fracas caused over the Land Wind X7 at the Shanghai motor show last year? 

The SUV, which bears more than a passing resemblance to the Range Rover Evoque, was quickly set upon by critics and by Land Rover for what was deemed to be a 'copycat' design. Land Rover confirmed it would complain, but like so many similar cases before it seems to have fallen on deaf ears. JLR boss Ralf Speth even went so far as to say that major manufacturers are "powerless" to stop copycat vehicles in China

You can see the case for the X7, however - the regular Evoque costs some £40,000 here, while the X7 weighs in at around £14,000. For a country where status and style seem to be so high on the agenda, the prospect of owning an Evoque look-alike for a fraction of the cost will be tempting to many.

Despite the temptation, however, the streets of China's cities seem to be crowded with Western brands. Audi, Volkswagen and BMW vehicles litter the motorways, and I'm told it's only when you venture into the country's rural heartland that home market manufacturers start to appear in earnest.

That split between urban and rural tastes comes mainly from the fact that Western brands are perceived as being of better quality to Chinese buyers, and it's something that automotive analyst Ashvin Chotai told me is indicative of the problems faced by Chinese manufacturers - that building a brand, even in a home market, is always going to be an uphill struggle.