Last Friday I spent a few hours on the 9th floor of the Greater London Authority building (the one that looks like a giant crash helmet) in the company of General Motors.

Highlight of the day was a presentation by GM’s futurist-in-chief, Chris Borroni-Bird. Long GM’s fuel cell advocate, Borroni-Bird has turned his attention to inner city mobility, especially mobility in the coming Mega cities of India and China.

Read the full story on the GM EN-V concept

 The booming middle class and the human desire to enjoy personal mobility that is already seeded in the East is colliding headlong with sheer difficulty of allowing so many people to attempt to use the roads. As his research shows, the greater the population density, the lower car ownership. And as the global population moves from the country to the city, global car makers need to find a way of staying relevant in order to stay in business.

The expected shift in population trends make alarming reading for the car industry. In 2007, for the first time in human history, the number of people living in cities overtook the number in the country. By 2030, according to Borroni-Bird’s research, 60 per cent of people will live in cities and they will also own 80 per cent of the world’s wealth.