Palmer has all the right engineering, motorsport and marketing credentials to take the brand to new heights and really compete with the world’s best luxury sports cars - and possibly SUVS too.
But maybe Palmer’s appointment is also the right result for Mercedes-Benz, too. Don’t forget that its parent company Daimler is a five per cent stakeholder in Aston and is about to become a supplier of V8 engines and electronic architecture for the next DB9 and other future models.
Palmer has a close working relationship with the big cheeses at Mercedes as he was one of the key figures in bringing together the Nissan-Renault/Daimler strategic partnership - which is already bearing fruits for model development, engine partnerships and a whole host of back office tie-ups.
Our understanding is that Daimler boss Dieter Zetsche was one of those who had full sign-off on Palmer’s appointment as Aston CEO.
So maybe, just maybe, this is yet another sign that Merc’s relationship with Aston could eventually extend beyond a small stake and engine supply deal?