Yesterday (Thursday) was Citroen’s 90th birthday and, co-incidentally, the birthday of company founder Andre Citroen.

It was also the day that the car maker declared:

“Citroen is turning a new page in its history, and begins a global brand project that encompasses a new visual identity, a new relationship with its customers and an exciting new line of automotive products.”

As well as unveiling a re-working of the company’s double-chevron logo and a new brand message (Creative Technologie), Citroen also announced the new DS line of three, more upmarket, models the smallest of which will look very similar to the DS Inside concept.

Read more about the Citroen DS Inside

New-wave Citroens will be “practical, but stylish” and offer “motoring pleasure and pride of ownership.”

The first description will cover mainstream Citroens – such as the C3 Picasso – which will “address fundamental mobility needs” as well as “addressing customers who have downsized and want more economical and more intelligent products.”

The second is aimed at “customers here are looking for outstanding products that confer status and bring them an all-new automotive experience. They want prestige, thrills and refinement, without the rigid codes of traditional upper-range models.”