Maybe Henry Ford had it right all along when he famously offered his cars in any colour you wanted, so long as it was black. Or maybe not.

The nadir of mass-market personalisation surely came with the Vauxhall Adam, an attempt at muscling in on the Fiat 500 and Mini’s hegemony in the world of cutesy superminis.

Somewhat unbelievably, the Adam was offered with 61,000 exterior colour combinations and 82,000 interior options.