The other day I came into possession of the UK sales figures for the Ford Mondeo over the last 19 years. Of course the car has got a way to run yet - and there will be another Mondeo on UK roads before too long. But the decline in sales, particularly over the last four years or so, is alarming.
According to Ford, 1,349,571 Mondeos have been sold in the UK since launch.
MkI 1993-95: 333,844MkII 1996-99: 384,877MkIII 2000-02: 227,960MkIV 2003-06: 226,105MkV 2007-09: 126,370Mk VI 2010- 50,415
There’s no doubt that the Mondeo has been hit by the triple whammy of downsizing, the rise of premium brands (the Mondeo was not in the UK sales Top 10 in 2011, but the 3-series was) and in-house competition from the excellent S-Max. But the rate of sales decline in the latest - and by far the best - version suggests to me that we might not see a Mk7 Mondeo.