I thought, for all that it was a touch expensive and possibly a little slower than you might expect, it was just a really nice thing to spend time in. It felt special and I figure that if you think of it as a high-rise coupe with some off-roading ability it actually makes for a fairly coherent package.
But then I started thinking about other coupe-SUV crossovers that do fairly similar things, and why they hadn’t been received with quite the same level of enthusiasm. I give you the BMW X6. Why is it that the Range Rover Evoque inspires all sorts of warm, fuzzy ‘I want one’ feelings, and the X6 makes me want to buy paint stripper and a balaclava? A sentiment that is shared by quite a few others if the general ridicule that BMW’s tall coupe often gets – deserved or not - is anything to go by. It’s particularly odd when you consider that the BMW actually handles with real flair; a properly impressive achievement given the size of the thing.
And that could be the heart of the matter. The X6 looks huge, even ungainly in most urban settings and somehow that makes it harder to understand, and even less likely to strike the right chord when it comes to image. It changes the relevance of the car altogether. At 4355mm long the Range Rover Coupe is shorter than a Ford Focus. And whilst it is teetering on the brink of being too spangly and celebrity endorsed for my personal tastes, the Evoque has taken a concept that I never thought I’d truly see the purpose of and made it really desirable. I never thought I’d see the day, but I finally actually want an SUV-coupe crossover. And I don’t think I’m the only one, either.