I’ll never forget the complex mix of emotions in Britain that greeted the launch of Mercedes’ G-wagen, 30 years ago.
Mercedes wasn’t a full-line manufacturer; it made luxury cars. Even the small Mercedes four-door saloon, the 190, was still a figment of the designers’ imagination. What on earth was Stuttgart doing getting into the mud-runner business?
Second, British people were suddenly concerned for Land Rover. This was an era when the Solihull-based company had no money at all for model development.
Sure, it had built the rule-changing Range Rover, and that had garnered lots of accolades at the beginning of the ‘70s. But that was just one model. The Land Rover had remained much the same since 1948 (and would do until 1983) and hadn’t been introduced to niceties like power steering and coil springs, which the G-wagen would use to great effect.