Rewards. It’s half-term as I write, after all, so why not reward yourself with something, like a trip out in the car?

Well, ‘why not’ is because, in my experience, roads during half-term are filled with people driving at 35mph absolutely everywhere, regardless of the conditions and speed limit. But still, suggests an advertisement on the radio, you should go to places you wouldn’t otherwise bother with.

It’s an advert for Sainsbury’s, which is offering 10 times the usual number of reward points on its loyalty card – 10 instead of one – for every litre of fuel that you buy.

And so, the advert has it (you can tell that I’ve been on the road a lot recently), there’s a reason for you to invent journeys – to places that you’d never usually go to, ones that are bleedin’ miles away, just so that you can fill your car with fuel and gain these valuable loyalty points.