Car names shouldn’t really matter. You shouldn’t buy a car because you like the name. Build quality, ride, handling, performance, reliability, looks – these are the tangible things that determine if a car is any good or not. The name of a car doesn’t have any discernable impact on whether it’s any good or not.
But car names are important, because they do matter to people. Want proof? Look at the fun that was generated by the contest Seat launched to name its new seven-seat SUV. The only real limitation was that the title had to match Seat's style of naming cars after places in Spain.