In 2008, and at a cost of around £800,000, Brighton & Hove council installed two whopping great cycle lanes on either side of Hove’s busiest, most prestigious roads, known as The Drive and Grand Avenue.

And at a stroke Hove pretty much ground to a halt.

The new cycle lanes were so wide and so magnificent that even lorries used them to park in while unloading. Traffic wardens were thrown in to a rare frenzy of chin scratching, not knowing whether they could or couldn’t pinch people for stopping in them. And the traffic jams along this main north-south trunk route got worse, seemingly as each hour passed.

Cars and lorries that had once shared two lanes in each direction were, overnight, reduced to just one lane. So depending what time of day it was and how much traffic there was, trying to fight its way into or out of the city, there was suddenly a lot more noise along Hove’s most beautiful of thoroughfares. Plus a lot more exhaust smoke and swearing and, ironically, less cyclists – it having become a fairly nasty place to hang around in without a gas mask.