The monumental Bentley, the intriguing Hyundai i-ionic concept and the crushingly fast Ferrari F12 are among the many cars I came to Geneva to see.

What interested me most is discovering what Europe's automotive squeezed middle, the mainstream volume makers like Ford, Renault, Vauxhall, Peugeot and Fiat, can do about the systematic ransacking of their profit margins by at one end, the up-and-coming Korean value brands like Hyundai, Kia and (ironic, this) GM's Chevrolet, and the down-segment march of the premium marques at the other.

PSA and GM might scratch out some savings by uniting in their profitless discomfort, but these perpetually struggling, over-capacitised volume players must surely do more to win customers and build some meaningful brand loyalty.

An arresting mix of desirable product, much keener list pricing and customer-coddling back-up deals could be the answer, just like the Koreans offer, because their perpetual habit of offering new models only incrementally better than the last, with the same old price position and same old back-up, doesn't seem to work any more.

They need a new business model, perhaps, a new way to entice, but whether we'll find sprouting evidence of one at Geneva I somehow doubt.