I watched the new Bond film last night. I'm no film reviewer but it seemed pretty good to me - the usual high octane stuff and lots of car action, mainly courtesy of the Aston DBS.

Of course part of the interest of Bond films these days is to spot how many product placements they can shoehorn in. But surely the Aston deal is the ultimate product placement of any film ever?

Aston Martin DBS

That DB5 in Goldfinger has forever made us associate the secret service's finest with Astons. In fact, without this strong tie and the associated aura would Aston even have survived until now?

Bond saved Aston. It's worth discussing anyway.