Brands. Everything is a brand these days, each meaning something, good or bad. Even people are brands now.
Brands are things you love or loathe. Or are indifferent to. Some you’ll go out of your way to buy into or be associated with, others the opposite. Some you trust, others less so. Unless the brand spends millions on a rebrand and starts to look like or mean something else.
There is the mother of all branding exercises going on in Milan right now. A thing called Expo 2015 is taking place, the latest instalment of the World Fair. It’s like a motor show for countries, where the countries replace the cars and each has a few dozen square metres to build upwards and outwards with stands to show the rest of the world what you’re all about.
Geneva 2016 update: Alfa Romeo Giulia range revealed ahead of going on sale in the UK
Britain has wild gardens. America has big screens of Barack Obama talking. Brazil has a big rope climb. The Czech Republic has a swimming pool with a half-car, half-bird thing in it. North Korea has ginseng. Belgium has fries. Argentina has big steaks. Belize has a man with a nice picture book of beautiful views. Italy has queues for its display too long to join. Azerbaijan seemingly has a lot of money. Azerbaijan’s ‘stand neighbour’, the UAE, has even more.
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Bullfinch
Time flies
Zazu25
Sad but true
Not that I care. I would take an Alfa any day over the boring German manufacturers.
Zazu
Norma Smellons
Zazu25 wrote: I can safely
Why? Have you done a survey? Alfa really are stuffed if that's true.
No, not really. But go on.
I am terribly sorry to hear that. But are you really that surprised?
Bit of a generalisation, that. But let me guess - you do?
You know what, you may have a point there.
You know what, they may have a point there.
Then you truly are a brave individual. Good luck and God bless you.
Norma Smellons
Half an Alfa
supermanuel
"Alfa is now promising rear
Zimmerit
Beautiful it may not be
Overdrive
The Alfa brand
That said, I quite like the look of the new Giulia (a bit derivative though its styling might be) and genuinely hope it's well built and drives well.
But the conundrum Alfa has is that not only will it be going up against the traditional German rivals AND the Jag/Lexus/Infiniti alternatives, but also against the expanding range of its in-house brand, Maserati! So, the new Alfas need to be really on their game to be successful and parent FIAT's strategy well thought out to ensure both brands remain viable.
abkq
It could be brand loyalty
concinnity
Too late to 'make the products live up to the brand' ?
This is a statement that anyone could have made and many repeatedly have made, about the company for the last thirty years.And we're still waiting for products to suit. Maybe the Guilia will be a start.
But I don't think that anyone's holding their breath any more.
There's been too many false dawns.
Again, there's a light in the eastern sky. But is it just the spotlights of hype and publicity, or a new sunrise?
Alfabook
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