DS will look to do something “completely different” and “revolutionary” with the next-generation No4, design chief Thierry Métroz has revealed to Autocar.
At the end of last year, the French premium brand unveiled the heavily refreshed DS 4, which itself ushered in a new look that was inspired by the radically different No8 flagship.
But, looking further ahead, Métroz said his team is already penning ideas for the next iteration of the car, which will probably arrive at the end of the decade – and the plan is to “reinvent everything”.
“We are looking at something completely different,” he said. “We are working with Gilles Vidal [Stellantis’s new head of group design]. We have great ambition on that car with a new form and language. We'd like to do something revolutionary.”
Speaking about what form it will take, Métroz confirmed that while it will “stay in the segment”, the team is “looking at different proportions, looking at different silhouettes”.
He added: “It will not be an SUV, and definitely not a regular sedan [saloon]. We are looking at very different proportions to express a different, brand new concept. [It will be] very aerodynamic.”
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Still not sure why Stellantis is still keeping DS in it's model range? it's not th at the company is short of "premium" brands Alfa Romeo, Jeep, Lancia & Maserati spring to mind, so why bother with DS, it's not if that the range is anything special just using parts and platforms shared with the rest of the group's products coupled with new styling and interiors. Sales peaked in Europe in 2012 one year after the marque was established and the last sales figures available in 2023 show that sales have sunk by over 50% since then. There's a time that when you're in a hole,there comes a time when you realize that you have to stop digging DS are already beyond that point
Why are DS talking about a replacement for a car that has only just been heavily revised? Saying how good and different the next model will be compared to the already poor selling current model will only make matters worse for the current DS4.
Not sure that they will though. Anyone with eyes would think investing in Alfa Romeo would make more sense for STLS.
Maybe, but more likely to go elsewhere if DS managerment continue to say how different and how much better the next version will be. Top tip, big up the current 'on sale' model and then you might actually increase sales.