Currently reading: Could a cost-slashing small-car category actually work in Europe?

Since 2019, Europe has lost 48 sub-€15k cars - but a new small car category could revive the segment

Back in 2014, Suzuki offered Europeans a choice of three low-cost city cars of the type that made its reputation: the Splash, Celerio and Alto

Ten years later the brand is still a leader in the field in both India and Japan, with a wide choice of basic mobility on offer. But in the UK and Europe? Not one.

Suzuki axed its final city car, the Ignis, last year after failing to make the economics stand up.

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