Audi is the latest manufacturer to launch a premium EV, with this, the E-tron.
It goes up against the likes of the Jaguar I-Pace, Mercedes-Benz EQC and Tesla Model X, by being a large and expensive big electric SUV. At more than £70,000 in the UK this is a proper executive proposition, and at nearly 2.5 tonnes, it's clearly a substantial car.
Partly that's because of the weight of its 95kWh battery pack, which can be rapid-charged at up to 150kW, meaning you can, with the right output, get 80% of charge into it in half an hour - although home charging will obviously take rather longer.
Just how good is it, though? Join us as we discover what it's like inside and on the road.