What is it?
The Toyota Prius Plug-in has never sold well in the UK. While the standard hybrid proved to be a phenomenal success among alternatively fuelled vehicles, the first-gen plug-in variant seemed a step too far for many buyers. This second-gen Prius Plug-in is looking to improve on the offering, giving an increased, 39-mile electric range and a host of updates to its technology and styling.
Call it a coincidence, but £3200 was hastily slashed off the original price tag following the first reviews of the PHEV after driving it abroad, in what seemed an acknowledgment of a major flaw in the Prius Plug-in’s make-up. Even after this reduction and the £2500 government grant, prices start from £29,195 for the four-seat hatchback. That's still steep, especially when more and more fully electric vehicles with increasingly usable ranges are filtering through to a more mainstream price bracket. And then there's the £6k cheaper entry-level standard Toyota Prius hybrid itself.
However, thanks to a low CO2 output of just 22g/km, the Prius Plug-in still has plenty of appeal for company car buyers from a financial perspective.