What is it?
This is the new Toyoata Avensis, the epitome of the medium-sized Euro saloon. Toyota’s record in this shrinking market sector has not been distinguished.
Toyota says that, according to market research, the strengths of previous models were in emissions and acceleration, so it targeted improvements in design, style, ride and the performance of the transmission for the new car.
Toyota wants to get out of the mainstream with the new Avensis, and closer to the ‘cutting edge’ and ‘premium cars’ in the market.
In an attempt to get closer to the European market, 35 Toyota engineers based in Europe were sent out to Japan, influencing the Avensis from the beginning.
For the second half of the project, chief engineer Yamamoto moved to Europe and drove over 3000 miles in prototypes.
The Toyota Avensis platform is described as new and gets a 44mm wider front track and a 37mm wider rear track than the previous model. It’s 4.7m long in saloon form (and just 70mm longer as an estate), and gets a new double wishbone suspension set-up at the rear.