What is it?
In our consumer-led world, brand is king. The stronger the brand, the more you sell and the more money you make. In recent times, however, it seems that car manufacturers don't necessarily want to rely on the strength of their own brand, and in turn are linking up with the world of fashion. You may recall, for example, the infamous collaboration between Land Rover and Victoria Beckham for the launch of the Range Rover Evoque.
Now Seat is getting in on the act, with the Spanish car maker collaborating with compatriot high-street fashion brand Mango on its Mii city-car to create the Mii by Mango Limited Edition. Quite the tongue twister, it’s limited to just 150 examples.
On the outside, this catwalk model is set apart by an Oryx white paint finish, contrasting purple door wing mirror housings, LED daytime running lights and unique 15in alloy wheels with velvet highlights. Inside you’ll find more purple colouring across the dashboard, purple-trimmed seats and gear lever and Seat's portable System Live with Sat Nav, which is essentially a detachable Garmin sat-nav. To complete the ensemble the Mii comes with a Mango handbag, purple coloured wool scarf and a unique key.