BMW messed up with Rover, but it got the hang of brand management with Mini and, with its second all-new Rolls-Royce, it appears to have mastered the art completely. No, the Ghost is not a flawless paragon, but it is unquestionably an exceptional luxury car.
Even its significant failings — the unexpected lumpiness of its ride on UK roads and its inability to distance itself entirely from its BMW underpinnings — cannot hope to dim, let alone extinguish, the light shining from its manifest talents. We’d like a bigger fuel tank, too, not because we’re critical of the car’s economy (what do you expect from a car such as this) but because you can’t go far enough between fills.
We love its style, its sumptuousness and the attention to detail that one would expect from a Rolls-Royce. The interior is a very different experience to that in the Phantom, more driver-focused as the Ghost is likely to be driven more by its owners. Yet there is almost as much room in the back and it is no less grand than its bigger brother. Even the rear-hinged back doors are present and correct.
Unsurprisingly, it’s no Phantom, but instead the less grand, more intimate kind of Rolls-Royce it always needed to be.