Subjectively, the 208 lags behind its mainstream competition by a significant distance. But thanks mainly to the three-cylinder engine, Peugeot has a statistical foundation on which to plant its price flag.
Although painfully slow – 62mph requires a 14.5sec wait – the 82bhp 1.2 PureTech engien has its nose tucked under the 100g/km road tax threshold and a particularly appealing price.
Doubtless, the showroom sales staff will point out to bargain hunters that even the value-added Korean manufacturers fail to match that attractive combination. However, with the colour touchscreen gone and electric front windows listed as a comfort feature, the spec verges on destitute and is therefore unlikely to be popular in the UK.
Opt for the none start-stop version of the 82bhp 1.2-litre engine and higher-grade Active trim, and you'll very quickly ramp up the price to a point which lands it among superior offerings from virtually all of Peugeot’s major rivals.
Lower-than-average emissions keep the 208 superficially competitive, but as superminis are rarely run as company cars and all VED bands below 130g/km are comparatively cheap, there’s a definite limit to this advantage. All diesels are road tax exempt, but then as are many of its rivals’ oil-burners.
Peugeot's residual values haven't historically been great, but the 208 should hold its value fairly well thanks to the success and reliability of more recent Peugeots, like the 508. It will sell in substantial numbers, however, meaning it'll be a buyer's market. So, you'll have to keep your example in good condition for it to sell easily.