Whatever your views on cars as fashion accessories, Kia's seven-year, 100,000-mile warranty is a potent draw. The purchase price of the Soul is competitive, too, with the range starting at little more than £12k.
The Soul is short on direct rivals. A Nissan Juke is less spacious, a Toyota Urban Cruiser is too anonymous and a Skoda Roomster lacks the style. Chances are you’ll be buying a Soul as much for the way it looks as the way it drives.
As for running costs, the official CO2 output of the more popular diesel model is a respectable 129g/km, with the petrol coming in at 149/km. Economy is 54.3mpg for the diesel and 44.1mpg for the petrol. Certainly, they’re not cars to break the bank, but the real-world economy is not as great as the claimed figures. No great shock here, but the Soul’s boxy shape does heighten this typical discrepancy. Expect a 1.6-litre petrol to return mid-30s to the gallon, and a diesel low-40s.
As for insurance, the Soul sits between groups 14 and 17, depending on the variant you choose. A Nissan Juke, for comparison, sits between 16 and 25, although there is a wider range of engines for the Juke in a range topped by a potent 188bhp 1.6 turbo petrol option.