It’s a long time since a new Ford was as bad as the Ecosport. It may not be a European-hailing car and it may be due an early revision to address its failings, but customers won’t care and neither should we.
Its perceived quality is regrettable, its diesel powertrain is rough and flat, and its chassis is so rudimentary that it could even damage Ford’s prized reputation for dynamic excellence.
Anyone who has test driven a rival or two will instantly be aware that the Ecosport just isn’t worthy. Neither is it cheap enough to be unworthy.
Ford’s repost will be that this has already proven a successful car for developing markets, but on tougher roads and catering to different tastes from ours
There have been plenty of great Fords like that over the years – from Mustangs to Broncos to Falcons – but none has cut the mustard in Europe - except the latest 'Stang. Neither will this. To understand the chasm between the Ecosport and the newest entrants to the CUV market - it's the reception that the Stonic, Kona, T-Roc and Arona have garnered since they were launched.