What is it?
The first-generation Ford EcoSport small SUV was designed and engineered in Brazil, for Brazil. This new crossover, however, will be exported all over the world as part of the ‘One Ford’ global strategy.
Based on the Fiesta platform, the dramatic styling of the EcoSport remains faithful to the concept car shown at Asian motor shows earlier this year. It’s a loud, extrovert design that looks stunning in the metal. A massive, open-mouthed grille gives it a very different feel from the Fiesta, and the high bonnet line, machine gun-like foglights and heavily raked windscreen enhance the radical image. Narrow headlights add further aggression, while the flared wheel arches and rising beltline give the car a well planted look.
Ford has done a good job with the rear, too. The C-pillars and wraparound rear screen mesh together well, and the rear door- mounted spare wheel is well integrated, keeping the EcoSport under four metres in length.