What is it?
This is possibly the Land Rover Defender's most significant rival yet. Few people outside Italy will be familiar with the Campagnola name, but this butch off-roader can call on a lineage dating back to 1951 as Fiat's version of the wartime Willys Jeep.
The current Campagnola is marketed under the branding of Iveco, Fiat's commercial division, and it's undoubtedly a proper off-roader.
This is partly due to its distant relationship with Land Rover's earlier products - it was spawned from the Spanish-built Santara 4x4, which originated as a constructor of licence-built cart-sprung Land Rovers.
What is it like?
As you would expect, it's pretty talented in the dirt and pretty compromised off it.
Iveco has combined the Santana's chassis with its own 3.0-litre four-cylinder turbodiesel unit, drafted in from the Daily van.
The 176bhp engine is undoubtedly the Campagnola's best feature. It delivers strong performance low down the rev range, and peak torque arrives at just 1250rpm.