Forward of the luggage compartment, the 3 Series Touring’s cabin is identical to that of the saloon.
That means you get the same easily identifiable architecture throughout, with its evolution of BMW’s cascading dashboard design and the same impressively high standards of material fit and finish. It’s not the most opulent or ostentatious cabin in the world, but it’s hard not to be taken in by the effortless premium feel. For perceived quality, it blows the cabin of the Alfa Romeo Giulia out of the water, and likewise that of a Jaguar XE – but then so it should, given that prices for top-spec versions of the 330d start north of £45,000.
Still, and in typical BMW fashion, function doesn’t take a back seat to form. The scope for adjustability in both the seating position and steering column is truly excellent, although our test car’s optional £1900 Premium package, which introduces electronic adjustability for the standard-fit sport seats, is a key player in this regard. The sports seats themselves didn’t draw the ire of any of our testers for any perceived lack of comfort or support, while BMW’s commitment to retaining a rotary dial for control of the infotainment system improves ease of use greatly when on the move.