Without context that price tag looks ridiculous. For the same money you could buy both a Rolls-Royce Phantom and a Bentley Mulsanne plus a fully loaded Range Rover SV Autobiography on the side.
But this rarefied part of the market doesn’t play to the normal rules, and anyone in the fortunate position of being able to consider a Lagonda is going to be able to scratch any automotive itch they have ever had. What’s really on offer here is unmatched exclusivity.
At 5396mm in length the Taraf is massive, although shorter than a Maybach S600, Rolls-Royce Phantom or Bentley Mulsanne, and it radiates presence beyond even that given by its gargantuan size.
Despite wearing number plates and Topaz Gold paintwork that’s more suited to Dubai summers than Warwickshire winters, it still has the otherworldly swagger of a concept car, the muscular lines and swept back styling making it look like it was designed for a futuristic movie: it's the car the bad guy’s boss would be driven in.
Underneath it’s less complicated. Describing it as an XL version of the existing Aston Martin Rapide S saloon is a gross oversimplification and one that trivialises the huge amount of design and engineering that’s gone into it. But, whisper it, it also expresses the fundamental truth here.
The Taraf sits on a stretched version of Aston’s familiar VH bonded aluminium architecture and is powered by a development of the long-serving naturally aspirated 6.0-litre V12.
Which, as in the Rapide S, DB9 and Vanquish, powers the back axle through a rear mounted eight-speed transaxle. The wheelbase is 200mm longer than that of the Rapide S, but despite the stretch the use of carbonfibre panels allows Aston to claim an identical 1995kg kerb weight for both cars.
Relatively few buyers will experience the Taraf’s driver’s seat before they climb into the rear, with many buyers expected never to pilot their own car. But in the front of the cabin the Rapide S similarities are overwhelming, with the two cars sharing the same dashboard, control layout and even front door trims.
The seating position is further back, putting shoulders very close to the substantial B-pillars, and the high glassline creates a surprisingly coupé-like driving position.