Some people say that every true petrolhead has either owned an Alfa Romeo or, at the very least, wanted to.
Alfa was founded in Milan, less than a hundred miles from its current home in Turin. The actual date was 24 June 1910, but as we’ll see the Alfa Romeo story in fact began a little earlier than that. Let's take a look at this famous firm through the lens of its most famous cars:
The Darracq connection
The company we now know as Alfa Romeo arose from S.A.I.D., which was created in 1906 to build French Darracq cars for sale in Italy. By 1909, S.A.I.D. was in trouble, and its directors decided to try a new approach and build cars of their own.
The new organisation was given the descriptive name [Società] Anonima Lombarda Fabbrica Automobili, which approximately translates into English as Lombardy Automobile Factory Limited. For convenience, it was referred to by its initial letters, A.L.F.A.
The logo
The A.L.F.A. logo was designed by Romano Cattaneo. It has been redesigned several times over the years, but two elements have remained throughout: a red cross representing Milan and a grass snake taken from the coat of arms of the Visconti family, which ruled the city until 1447.
The 24 HP
A.L.F.A. hired ex-Fiat man Giuseppe Merosi as its chief engineer, a post he held until 1923. He designed the company’s first car, a four-seater with a 4.1-litre engine known as the 24 HP (pictured). It was followed almost immediately by the smaller 12 HP. Production of the 24 HP continued until 1914.
Two 24 HPs were entered in the 1911 Targa Florio race, but both retired on the third and final lap of the 91-mile road course, one because of the accident which befell Nino Franchini and the other due to the exhaustion suffered by Ugo Ronzoni.
Nicola Romeo
In 1915, entrepreneur Nicola Romeo bought a controlling stake in A.L.F.A., which spent the remaining war years building military equipment. Romeo soon became the full owner of the firm, whose name was changed in his honour to the current Alfa Romeo in February 1918.
Romeo left in 1928 and died ten years later at the age of 62, but he is still commemorated in the name of the company and those of streets in several Italian cities, including Milan.
The 20-30 HP
The 20-30 HP, introduced in 1914, was a development of the original 24 HP. Production was interrupted by the First World War, so many cars started before hostilities began were completed only in 1920.
A sports version of the 20-30 HP was the first model ever to be badged as an Alfa Romeo.
The RL
The Alfa Romeo RL was in production for five years starting in 1922. There were four grades called Normale, Turismo, Sport and Super Sport (pictured).
In addition to those, Alfa built several lighter and more powerful race versions named after the Targa Florio road race. Drivers included Enzo Ferrari, who won a major event at Ravenna in June 1923.
