Compact SUV concept, designed to rival the Nissan Juke, could reach production
Jim Holder
20 April 2013

The MG Icon concept could make production as the sporting SUV in the firm's model range, it has been revealed at the Shanghai motor show.

The baby SUV concept, a potential rival for the likes of the Nissan Juke, was revealed previously at the Beijing motor show in 2012. 

At the time it was said to be a design study to judge reaction to its retro themes, as opposed to a potential production car. MG now says the reaction was so strong that it could be made.

"There is clearly room for such a car in the market, with small SUV sales expected to grow rapidly," said MG UK sales and marketing boss Guy Jones. "The question at the moment is whether we build a style led but less practical version, or a less stylised but more spacious model."

Insiders say the more sporty version of the Icon is favoured internally, as it could be used to build recognition of the MG brand as it pushes sales in to Europe. However, Jones insisted no decision had been taken yet.

"If we build a production version of the Icon it will follow behind the larger SUV hinted at by the CS concept here in Shanghai," he said. "But whatever we do will be led by the global requirements - any production car we build needs to sell in every region, not just Europe."

MG's European expansion will focus initially on growing MG6 and MG3 sales in right hand drive markets such as Ireland, Cyprus and Malta. It will then move in to Benelux and Scandanavian regions where the brand is well known, then Eastern Europe and then more established markets such as Germany, France and Italy.

"We have to take it step by step," said Jones. "As a totally new company we need to build the infrastructure and know-how in each market before we try launching lots of new products.

MG now sells cars in 40 countries worldwide. Last year it sold 80,000 cars in total.

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Comments
6

20 April 2013

the Mini Paceman and Coupe. Why this? 

20 April 2013

Oh my god. Genuinely don't know how to react to this.

20 April 2013

By gouging one's eyes out with a rusty spoon?

21 April 2013

The word which says it all.

21 April 2013

The MG badge on the MG6 and 3 models looks like an afterthought, but this takes me back to 1973, when the purity of the original MGB design was beginning to be ruined by BL tinkering, but before the rubber bumpered travesty that the car became.  Presumably they imagine that if they stick an MG badge on anything, it'll sell.  Looking at this, I think they're wrong.

21 April 2013

It would be better to see the actual model instead of relying on wide-angled photos and a desire to say something oh-so-clever. The interesting thing here is that it poses the question of whether MG are thinking of following two strands - a modern, sharp-edge style like the MG CS concept, as well as a kind of faux-retro style as shown with the Icon. Show concepts are supposed to excite interest and debate and the end result on sale in dealers (if anything does follow through) will usually be toned down. There are some interesting ideas in the Icon which could, with care, translate into some clever themes echoing the MGs that many customers remember. BMW recognised the economic merits of plundering the past when they did the MINI, VW with the Beetle, Fiat with the 500 and so on.  MG does have a heritage, whatever you think of it, and it surely makes sense to explore how to exploit it.

MG Writer

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