Swiss watchmaker creates a one-off Tesla as part of its 150th anniversary celebrations
5 March 2010

Swiss watchmaker Tag Heuer has revealed a one-off version of the Tesla Roadster as part of its 150th anniversary celebrations.

The unique model is painted in Foucault Field Grey features a specially-created interior by Tesla’s chief designer Franz von Holzhausen to incorporate Tag design elements.

See the Tesla Roadster by Tag Heuer pictures

The centre console has been designed to house a special Tag concept watch, which will be revealed on 18 March. The car will be on display at the Geneva motor show until 14 March, after which it will be driven to Basel for the watch’s launch.

Other interior features include a Tag Meridiist mobile phone and a one-fifth second Tag Heuer Limited Edition Stopwatch, which pays tribute to the firm’s original stopwatches from the 1860s.

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