The Infiniti LE Concept battery car shares most of the same underpinnings as the mainstream Leaf battery-electric vehicle, or BEV, but will be “more aggressive” in terms of both looks and performance, according to Infiniti’s U.S. marketing manager Sam Chung.
“It was designed to be a luxury vehicle first and an electric vehicle second,” he explained ahead of the preview at the 2012 New York Auto Show.
The Infiniti LE Concept will be the second entry into what Nissan and alliance partner Renault promise will be a fast-growing battery-electric program. With this year’s addition of a new BEV line in Smyrna, Tennessee, the partners are on the way to having capacity to produce at least 400,000 of the vehicles annually by mid-decade.
Whether the market will accept that many - especially considering all the competition coming from makers like Ford, Volkswagen, General Motors and Toyota - remains to be seen. The Leaf barely hit its U.S. target of 10,000 sales in 2011 and demand has slid sharply since the beginning of this year to just 579 in March. Nonetheless, when Carlos Ghosn, who serves as CEO of both Nissan and Renault, was asked if he is losing faith, he responded, “Am I still bullish on electric vehicles? Yes.”