Currently reading: VW Group badges for Suzukis
Up city car is too expensive for India; VW Group to rebadge Suzukis as Skodas and VWs instead
Autocar
News
2 mins read
21 October 2010

Badge-engineered Suzuki Alto and Wagon R hatches are poised to become the first solid signs of co-operation under the Volkswagen and Suzuki industrial tie-up signed last year.

According to sources close to our sister magazine, Autocar India, VW and Suzuki are discussing rebadging the latest Alto as a Volkswagen and the Wagon R as a Skoda as entry-level models in the European brands’ line-ups in India, starting in 2012.

See Autocar’s exclusive rendering of VW- and Skoda-badged Suzukis

They will fill slots in the range originally earmarked for the Up family of city cars that VW, Seat and Skoda are currently developing in Europe.

The Up won’t now be sold in India since the technology in the cars, together with the cost to set up production locally to avoid high import duties on European-sourced production, will price them out of the market.

Because of the tight deadline and costs, the rebadging is likely to be limited to revised bumpers and headlights and minor new trim, but no metalwork or interior changes. VW is even understood to be prepared to put its badge on a car powered by the Fiat 1.3 Multijet diesel, which Suzuki builds under licence in India for the Alto and Wagon R.

Read more about the tie-up between VW and Suzuki

Production, however, is likely to be handed over to VW’s Chakan facility, since Suzuki’s plant, which operates under the Maruti brand in India, is flat out meeting demand. Last year Suzuki/Maruti built 1.1 million units for a 54 per cent share of the 2.2m-strong market and will have to add a further 500,000 to satisfy the growth to three million units a year expected in the next two years.

Exports to Europe of the rebadged VW and Skoda seem unlikely, at least in the early years, unless the European market — particularly in the east — demands more low-cost cars. Nissan, for example, is importing the new Micra from India, while the Pixo is a rebadged Alto built in India and Suzuki itself satisfies European demand for the Alto from the Maruti Delhi plant.

Julian Rendell

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marj 21 October 2010

Re: VW Group badges for Suzukis

mantaray wrote:

marj wrote:
Until it breaks down and leaves you stranded

It's funny, getting a bit off topic, but I seem to be seeing a lot of modern VWs and Audis broken down on the side of the road these days.....

I don't see where this perceived quality is coming from these days. The last decently made VW was the Golf II, but that was so basic, it had nothing to go wrong. Certainly the last few VWs (mostly Passats I hasten to add) have been rattly tinny things. So perhaps the arguments about a loss of quality with this tie up are unfounded... (you see, back to topic...)

mantaray 20 October 2010

Re: VW Group badges for Suzukis

kcrally wrote:
suzuki make an excellent mini people carrier, the APV, sold throughout asia. however if vw put some suzuki badges on some golfs, i might but one. what a shame, the're scrapping hms ark royal. they should sell it to the indians for some spare cash. these future aircraft carriers are a complete joke. much too big, and now with no aircraft because joint strike fighter is a complete nightmare. they will be 20 years late and £20 billion over budget.

Way to wander completely off topic, lol

mantaray 20 October 2010

Re: VW Group badges for Suzukis

marj wrote:
Until it breaks down and leaves you stranded

It's funny, getting a bit off topic, but I seem to be seeing a lot of modern VWs and Audis broken down on the side of the road these days.....

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