Currently reading: Volvo confirms saloons and estates to remain part of line-up
Car maker will replace its traditional models, despite sales of S and V series being eclipsed by SUVs

Volvo has confirmed it will replace its long-standing ‘S’ saloon and ‘V’ estate models, despite SUVs now accounting for 75% of its total sales.

The firm’s global best-seller, the Volvo XC60 SUV, sold more units (162,600) in the first three-quarters of 2021 than the S60, V60, S90 and V90 combined. Volvo CEO Håkan Samuelsson said: “Yes, the [S and V] lines will be replaced with something even more attractive to consumers. We need lower cars with a more conventional body size but maybe a little less square [than previously]. These low cars will be in addition to our high-positioned SUVs. Stay tuned.”

When asked if the shape of the Volvo C40 Recharge SUV would lead to more coupé-inspired Volvos, Samuelsson said: “Yes and no. Cars will be less boxy in future, when we need to have lower air resistance. You could call it coupé-ish. We talk a lot about range in electric cars, but I think we will start looking at energy efficiency, and of course air resistance will be very central to that.”

Last year, Samuelsson told Autocar that the Swedish maker will increase its line-up of SUVs while cutting back on traditional saloons and estates, so Volvo traditionalists will be glad to hear that the V and S lines will continue in some form. However, they are unlikely to carry the V and S designations, as Volvo confirmed in July that it will give future models names, rather than alphanumerics.

Samuelsson is set to step down as Volvo SEO in March, to be replaced by ex-Dyson Group CEO Jim Rowan. He will also leave Volvo's board of management but continue to serve as chairperson of EV performance brand Polestar.

Volvo is also shifting its production priorities. It currently builds 15,000 EVs annually, but by autumn next year that capacity will increase to 150,000 EVs. On its aim to have 50% EV sales by 2025, Volvo’s chief financial officer, Björn Annwall, said: “You need customers who want EVs, and we’re fully confident ours do. You need great cars, which we have.”

Join the debate

Comments
12
Add a comment…
yvesferrer 11 January 2022

And what happens when the SUV bubble bursts?

Afeter all, these cars are the latest in a long line of saloons, hatchbacks, people-carriers, jeeps and urban 4x4s, etc. all with 3/4/5 doors as the fashion of the time demanded!

For instance: you simply could not buy a 4-door Polo then and now you simply cannot buy a 3-door one...

I daresay that these guys have done their homework: good luck!

voyager12 10 January 2022

With (low) energy-density of batteries being a serious issue (that's why you need a boat load of them), you'd expect more carmakers to focus on lightweighting and low drag. Even if it means exploring other designs. EV 2.0 needs a reformat, also to finally do something about roads getting more and more congested. The ultimate catch is that it may make self-driving easier and safer.

WallMeerkat 10 January 2022
Could see them doing what Jag planned for the XE/XF, replace the S60/90 with a single token saloon car.

Polestar 2 shows what could have been, high enough for those that desperately need to sit up high, but not van shaped for those of us that don't like traditional crossovers, saloon-ish shape but fastback hatch practicality.