Currently reading: Volkswagen: The Touareg is designed to mix Chinese and European tastes
With the 2018 Volkswagen Touareg upon us, we discuss its design with the man in charge
James Attwood, digital editor
News
2 mins read
23 March 2018

Volkswagen's new Touareg is here with a plusher cabin and more striking look. It's designer, Frank Bruse, admits its focus is on China - so we ask what impact that has had on its potential in Europe.

Is there pressure designing VW’s flagship model?

“It means everyone looks closely at it, but there is more freedom and money to do things you can’t do on, say, a Polo or Up. For example, the headlights are quite expensive, but we can use them here first, then later introduce them on other models.”

2018 Volkswagen Touareg unveiled with upmarket features 

Is it hard designing an SUV that appeals to the European and Chinese markets?

“It’s a big challenge. Chinese people want a bold front: chrome means status. In Europe, they don’t want cars that are showy or loud, so we have to find a compromise. Size is a big thing too. In China, it can’t be big enough, but in Europe we can’t go too big: we talk about the ‘five-metre barrier’.”

New VW Touareg: should the people's car be a premium car? 

Is it a challenge to hide the sensors you need to fit to the front of cars for the driver assistance features?

“With the Touareg, we have the radar behind the logo. The Golf Mk6 was our first car with a sensor, so we put it low down on the air intake, but it could cause trouble by being so low and getting blocks. We now get feedback from some customers that they like to see the sensors.”

Read more

Volkswagen Toureg review 

Volkswagen Polo review 

Volkswagen T-Roc review 

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Comments
10

23 March 2018

VW haven’t succeeded. 

289

23 March 2018

.....this is not possible, Chinese tastes are far removed from European, why not just make differing trim levels for the markets, rather than inposing all this 'plastic chrome' on us?

They are spoiling a good car which was quietly competent. And that dashboard ugh!

24 March 2018

Really loved your this news.A happy news for volswagen lovers.Thank you

11 December 2018

We use Volkswagon Transporter and its one of the finest investment we have done for our company. Good Job volkswagon

14 March 2019

We use Volkswagon....Good Job volkswagon..

 

Regards,

Business consultant Dubai

Insurance Advisor in Dubai

Business insurance in Dubai

16 March 2019

We use Volkswagon Transporter and its one of the finest investment we have done for our company. Good Job volkswagon

 

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2 May 2019

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24 October 2019

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