Currently reading: Vauxhall Corsa due another generation as firm backs superminis
The stellantis-owned firm has no plans to exit the small car market like Ford has with the Fiesta

Vauxhall is committed to producing superminis in the B-segment and has no plans to exit this area of the market as its great rival the Ford Fiesta has, design boss Mark Adams has confirmed.

The revised Vauxhall Corsa has just been revealed and a successor will be forthcoming later in the decade. Speaking at a showcase for the new model, Adams said Vauxhall being part of Stellantis was key for it being able to commit to a future in the supermini segment.

“It’s scale and smart sharing,” said Adams, when asked how Vauxhall was able to make a success still out of superminis.

Adams added that while the Corsa might have a close relationship in areas hidden to customers underneath to the likes of the Peugeot 208 and Citroen C3, the customers would not be able to tell the relationship between the cars in areas that mattered to them.

“We’re fortunate for the economies of scale to allow us to do things the customer doesn’t care about but then also doing things they do care about with the brand.”

Indeed, Adams said that Stellantis didn’t just create one ‘toolbox’ with an architecture for each brand to make their own model, they made “one and a half toolboxes, which allows brands to then add their own bits on”.

Vauxhall was now realising its goal of becoming an upper mainstream brand, seen it the higher transaction prices paid by buyers and improvements to the brand image, products and profitability, but Adams said Vauxhall had no plans to push to become a premium brand and desert its existing customer base.

Mark Tisshaw

Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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Anton motorhead 5 June 2023
To LP in Brighton: Amen
tuga 5 June 2023
Nice to hear, but you forgot to mention that it will be EV only.

There will be a new Corsa, but it won't be cheap.

LP in Brighton 5 June 2023
Good to hear. We need cars like the Corsa and even smaller ones I suggest.
I don’t subscribe to the view that everything needs to be bigger, heavier, more complicated and more premium. Nothing wrong with competent, straightforward well engineered small cars.
catnip 5 June 2023

I agree, but manufacturers just seem to want to complicate them all the time, add equipment and charge silly prices. We heard the designer of the forthcoming VW ID 2 For all saying how he was pushing to keep such features as hidden door handles and animated lighting within the costing - why? I can't be the only person who wants a small, well engineered but simple vehicle, sold at a cheaper price.

LP in Brighton 5 June 2023

Your not the only one, but manufacturers are not solely to blame. Automotive suppliers keep lobbying goverments to legislate compulsory safety and emissions kit while here in the UK customers are partly to blame for things like metallic paint, air-con and alloy wheels which are nowdays deemed essential. I had hoped that the inherent simplicity of electric cars might herald a new era of basic transport - but no: we must have semi autonomy, internet connectivity and complex infotainment systems that nobody can work...       

Anton motorhead 5 June 2023
Anton motorhead 5 June 2023