Turkish technology firm Togg has made its public debut at the CES show in Las Vegas, showing off a highly autonomous concept car that it refers to as a 'smart device'.
CEO Mehmet Gürcan Karakas said the company isn't a traditional automotive manufacturer. “We define ourselves as a technology company," he explained. "That is why we are at CES, the gathering place for the latest technological innovations and firsts.”
Togg aims to deliver user-centric, data-driven products with the aim of enhancing the mobility experience. It plans to launch one million vehicles in five segments by 2030, with the first, a C-segment SUV, due on sale in the first quarter of 2023.
Its debut model, it says, will be "the first electric SUV produced in continental Europe by a non-traditional manufacturer". It will be followed by a saloon and a hatchback, both also in the C-segment, before the range is expanded with a compact SUV and an MPV. All models will be underpinned by the same modular platform.
The Transition Concept Smart Device on show at CES takes the form of a low-slung five-door fastback. Although Togg hasn't detailed any production intent for it, it does serve to preview the design of future series-production models.
Technical details remain under wraps, but Togg has confirmed plans to manufacture batteries in-house in partnership with Chinese firm Farasis.
It will also focus resources on battery research and development and plans to supply batteries for "all types of electric vehicles" and to sectors outside of automotive.
Togg has also yet to confirm the extent of its autonomous driving potential but describes it as "user-centric, smart, empathetic, connected, autonomous, shared and electric".