Safety Sense consists of a pre-collision system, adaptive cruise control, lane departure warning, automatic lights and road sign recognition.
The pack, which was added along with other changes to the RAV4's spec, is intended to make the small SUV represent greater value for money.
Business Edition cars and above now get Toyota’s Touch 2 with Go multimedia system including sat-nav, as well as all-round parking sensors and footwell lighting. A three-year subscription to map updates is also included.
Safety Sense’s addition to the range as a standard-fit item – or a £1060 option on Active trim – means that autonomous emergency braking (AEB) will come as standard on the RAV4 on the selected specs. The move brings the car industry closer to AEB becoming standard on all cars.
Toyota claims that the addition of Safety Sense brings the insurance of so-equipped RAV4s down by six groups. Elsewhere in the range, a black rooflining has been applied to top-spec Excel cars, while this spec’s sat-nav system also gets voice recognition and 3D mapping.
Despite the extra safety kit as standard, prices remain unchanged. The RAV4 range starts with the £23,755 Active trim.