Electrified saloon will fill void left by departing Avensis in early 2019

Toyota will reintroduce its Camry saloon to Britain in 2019 after a 14-year absence, filling the void left by the soon-to-depart Avensis and presenting a new rival to the Ford Mondeo.

The Camry, which has remained on sale in other markets and ranks as the world’s best-selling saloon, will come exclusively with a hybrid powertrain that is based on a 2.5-litre four-cylinder engine and electric motor.

This system, already offered in the hybrid version of the RAV4, will be self-charging, meaning no pure-electric running will be possible. It makes the Camry a rival to the likes of the Mondeo Hybrid and Volkswagen Passat GTE.

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The latest Camry, on sale globally since 2017, is underpinned by the Toyota New Global Architecture (TNGA) platform, which is also used by the Prius, C-HR and Auris, as well as the RAV4. Toyota said the Camry would be tuned for Europe, suggesting cars sold here will offer sharper handling.

Toyota will announce UK specifications in the run-up to the car’s market launch, expected to be in early 2019. Due to its larger size, it’s likely that the Camry will cost more than the departing Avensis. A starting price of £25,000 is possible.

The brand is gradually pulling the British-built Avensis from UK sale due to sluggish demand. UK Avensis sales fell to just 3473 units last year, 1660 fewer than in 2016. However, the larger and more premium Camry is predicted to be more popular with fleet buyers, suggesting it could dwarf those numbers.

The Camry was offered in Britain from 1983 until 2004, when it was removed due to falling sales. However, the model has remained a strong seller in other countries including the US. It has sold in more than 700,000 units globally.

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Comments
22

21 June 2018

It seems odd that 2 cars as different as the Avensis and Lexus GS are about to be replaced by effectively the same car. I suspect Toyota buyers are getting the better deal here.

21 June 2018
artill wrote:

It seems odd that 2 cars as different as the Avensis and Lexus GS are about to be replaced by effectively the same car. I suspect Toyota buyers are getting the better deal here.

 

If you think a VW passat  is the same car and a better deal than the Audi A4.. then yes.. otherwis//  no clue at all

21 June 2018
mpls wrote:

artill wrote:

It seems odd that 2 cars as different as the Avensis and Lexus GS are about to be replaced by effectively the same car. I suspect Toyota buyers are getting the better deal here.

 

If you think a VW passat  is the same car and a better deal than the Audi A4.. then yes.. otherwis//  no clue at all

 

Sorry but your reply to Artill’s comment really is clueless. They made a good point - you have got your wires crossed.

21 June 2018

I presume it's an 2.5 NA engine in which case the extra expense of the electrics will be offset by not having a Turbo.

Love to do side-by-side test against a 1.0 Turbo Mondeo

typos1 - Just can’t respect opinion

21 June 2018

 Sorry Toyota but it looks like an E Class Merc, a compliment?, depends how well built, appointed inside and ultimately does Toyota want it seen as a premium Car...?

Peter Cavellini.

21 June 2018
Peter Cavellini wrote:

 Sorry Toyota but it looks like an E Class Merc, a compliment?, depends how well built, appointed inside and ultimately does Toyota want it seen as a premium Car...?

 

I was looking at the US car market back in 2000s. 

Mercedes should thank toyota for not bringing over the USA camry  of 2006-2011, because Merc clearly copied the rear of the camry in its C class of 2007-2014..

The sloping rear end of the saloon/Sedam in the USA were commented on by publications there, that the design trends were vert similiar,

As a side note  the C class 2014-present  has a peugeot look about it... and as I have commented on before.. Mercs don't do great rear ends.. but the front end is striking and definitely a Merc,

 

21 June 2018

As much as I love big saloons I don't really see the point, nobody bought the old Camry and nobody is buying the Avensis :(

21 June 2018

Have to say when I was in Florida last year we were handed the keys to a Camry as the hire car and I was impressed. 

Plenty of space for a family of 4, tidy handling, sensible performance and a very sensible price tag if you'd been buying one privately. 

If Toyota can price this right, it should make for a very attractive company car. The only obvious gap would be the lack of an estate. 

21 June 2018

I’d like Honda to do the same and bring the Accord over here. Available as a hybrid or, more enticingly, with a detuned version of the Civic Type R engine paired to a 10 speed auto.

21 June 2018

Why develop a new Avensis, especially given the poor sales, when you've alreayd got another saloon that could fill its place. This seems like a sensible decision by Toyota, though the fact it's bigger than the Avensis does ring alarm bells. An estate version might be good.

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