Fiat's entry-level mini-MPV, the Idea, will undercut most of its rivals when it goes on sale in the UK later this month.
The range-anchoring Active 1.4 16v will cost just £9995 as of February 21st. Cheaper than Vauxhall's Meriva and the Toyota Yaris Verso, Ford's Fiesta Fusion is the only rival available for less.
There will be five versions of the car available from launch, mixing Fiat's 16-valve 1.4 petrol and 1.3 multijet diesel powerplants. The Eleganza 1.4 petrol tops off the offerings, which can be driven away for £12,495.