Welcome to autocar.co.uk's run down of the star cars for the year ahead.
Manufacturer by manufacturer we've listed all the star launches for the year ahead, plus all the crucial details.
Today, we're covering Alfa Romeo to Ferrari, and there's more to come over the next four days.
To find out more details and see hi-res pictures of a car, click on its name.
Alfa Romeo Guilietta
On sale JunePrice £14,800Built on an all-new platform and a little bigger in all dimensions, just a five-door will be offered; the Mito will be Alfa’s three-door hatch.
Aston Martin RapideOn sale MarchPrice £150,000 Aston’s £150k, 470bhp Rapide will offer an exotic take on the Porsche Panamera four-door coupe theme.
Aston Martin One-77On sale SpringPrice £1.2mOne of the world’s most exotic sports cars, the £1.2m carbonfibre One-77, reaches its first owners next spring – and at least 50 of the planned production run of 77 are sold.
Aston Martin CygnetOn sale SeptemberPrice £25,000Aston’s tweaked Toyota iQ city car arrives in September and gets a considerably different exterior, which is characterised by Aston design cues, and a revamped interior.
Ariel Atom V8On sale MarchPrice £120,000The 500bhp V8-powered Atom 500 should finally go into production next March.
Audi R8 SpyderOn sale MayPrice £110,000The open-top R8 will carry a £10k premium over the hard-top version, which makes it the most expensive car that Audi has ever sold.
Audi A1On sale OctoberPrice £14,000Probably the most important new model for Audi in 2010 is the A1 supermini. Based on the Polo and aimed squarely at the Mini, the A1 is likely to be seen first at the Geneva show in March and then launched in the UK in October.