Chevrolet is planning a major expansion of its model range over the next three years, which will end-up doubling the brand’s sales in Europe by 2015/16.
This week Chevy is launching the new Spark city-car, the replacement for the Matiz, but coming next year are a new Orlando seven-seat MPV, followed by a new Aveo supermini, Cruze hatch and Volt hybrid in 2011 and a Cruze estate in 2012.
“We think around 13 to 15 models in the range is about right and today we’ve got around eight,” said Chevy Europe president Wayne Brannon.
The Cruze hatch will move Chevy into the heart of the key family hatch segment dominated by big names like the Golf and Focus.
But an even more significant model is the 2011 supermini, which will be based on GM’s global Gamma 2 architecture, developed in Korea and also the basis for Vauxhall’s new Meriva and next-gen Corsa.
Chevy will share the Volt technology with Opel and Vauxhall in 2011/12, says Brannon, and together the three nameplates will shift around 10,000 Volts in the first year.