Currently reading: Ssangyong GB could take over Mitsubishi’s UK operation
Report claims Ssangyong’s parent company is in talks to take over Mitsubishi distribution rights in Britain
News
2 mins read
27 October 2020

Mitsubishi’s UK operation could be saved from the firm’s gradual pull-out of the European market by the owners of Ssangyong.

Car Dealer magazine reports that Bassadone Automotive Group - the Gibaltar-based parent company of Ssangyong’s UK operation -  is in talks with Mitsubishi about taking over the UK distribution rights for the brand. 

It is suggested that the new deal would allow the Japanese brand to keep an operational foothold in the UK, following the announcement in July that Mitsubishi would cease developing new models for Europe and effectively leave the market. 

The deal would not only allow an aftersales/servicing operation to continue, but would enable Mitsubishi UK’s management to import and type-approve new models for UK sale where appropriate. Bassadone Automotive Group would likely continue importing current Mitsubishi models until European production is phased out in 2022, when the dealer network would move to used sales and servicing. 

Nick Laird, CEO of Bassadone Automotive Group, told Car Dealer that the two entities “are in discussions with each other”. 

“No formal agreement has been reached,” Laird elaborated. “We are both trying to work out a way for Ssangyong and Mitsubishi to work together in the UK”. 

It is claimed that the talks were masterminded by Laird and former Mitsubishi UK boss turned Ssangyong GB chairman Jim Tyrell. A Mitsubishi UK spokesperson declined to comment.

READ MORE

Mitsubishi freezes introduction of new models for Europe

Mitsubishi's evolution: working for the Japanese brand in the UK

Mahindra seeks new owner for struggling Ssangyong

Advertisement
Advertisement

Find an Autocar review

Read our review

Car review
Mitsubishi Outlander PHEV

Top-selling plug-in SUV gets major revisions to styling and suspension as Mitsubishi bids to keep its market advantage

Join the debate

Comments
1
Add a comment…
ianp55 27 October 2020

Mitsubishi To Return To UK

Very unlikely to happen as Mitsubishi is also part of the Nissan/Renualt alliance and if they decide to withdraw from the European & UK markets,it's unlikely that they will supply vehicles to another distributor. Without support from the manufacturer certification for  EU & UK sales would likely to be consiiderable as well

Find an Autocar car review