Nothing says "I wouldn't know the difference between a surfboard and an ironing board" more than a surf-branded car.
First Peugeot did it with the 106 Quicksilver, and now Renault's at it with the new Clio Rip Curl.
The Clio Rip Curl is targeted at younger buyers, so comes with a choice of economical 1.2-litre petrol or 1.5-litre diesel engines, in either three- or five-door bodies.
As well as a special 'ocean-inspired' paint job, it comes swathed with Rip Curl logos. There's also a stereo system with iPod adaptor in the glovebox.
There is, however, no roof rack for your surfboard, nor waterproof compartment for your wetsuit, and we suspect it'll get stuck on the beach in a matter of moments.
Renault's also just announced more details of its jacked-up Scenic Conquest MPV. Though it might look like it could cope with a strop along a sandy beach, just like the Clio it's front-wheel-drive only.
The Clio Rip Curl costs from £9595 to £11,265 and is on sale now. The Scenic Conquest costs from £16,765 to £18,965 and is available to order from June.