Toyota's US youth brand tests the market for its three-seat supermini

Toyota's US youth brand Scion has unveiled a special concept version of the iQ supermini at the New York motor show.

Although the bright yellow concept car features some design flourishes, most notably widely flared wheelarches and larger 18-inch wheels, it is essentially a rebadged version of the iQ currently on sale in Europe and Japan.

It has been rebranded in the US as Toyota believes Scion's younger image is more likely to resonate with potential buyers.

"Traditionally small vehicles have been thought of as being basic," said Jack Hollis, Scion vice president. "The iQ concept is just the opposite, with its innovative features and iconic urban design.

"Our young, trend-setting buyers are creative and innovative forward thinkers, and we think they will appreciate what iQ has to offer."

The Scion iQ is being displayed as a concept car in New York, and the company will judge public reaction before deciding whether to put it into production.

New York motor show

New York cars: news and images

Acura ZDX, BMW X6 M and X5 M, Jeep Grand Cherokee, GM and Segway, GMC Terrain, Honda's dog accessories, Kia Koup, Land Rover Discovery, Mazda CX-9, Mercedes' clean diesel concept, Mercedes E63 AMG, Mercedes ML450 hybrid, Mercedes S-class, Mercedes SLS, Mitsubishi Outlander GT Prototype, Nissan 370Z Roadster, Range Rover, Range Rover Sport, Scion iQ, Subaru Legacy, Subaru Outback, VW Golf GTI

Add a comment…