Currently reading: Prospective Jaguar XE buyers invited to test rival cars
Potential Jaguar XE customers can test up to three XE competitors alongside the Jaguar saloon in the first weekend of September
Jimi Beckwith
News
2 mins read
31 August 2016

Prospective Jaguar XE customers can test drive up to three of the compact executive saloon's main rivals under a new initiative launched by Jaguar.

Jaguar dealers across the country have taken delivery of the three main rivals to the XE – which occupies the fiercely competitive compact executive saloon class – for potential XE customers to compare with the XE.

Unsurprisingly, the other cars in the group test are the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class - the latter of which is in the UK’s top 10 best-selling cars of July 2016 and is the 10th best-selling car in the UK so far this year, with more than 25,000 units shifted. Due to availability issues, however, not all dealers offering the group tests will have all three cars available to test; some may only have one rival available. 

Jaguar claims to be the first manufacturer in the UK to allow customers to carry out the ‘magazine-style’ group tests, with JLR UK’s managing director, Jeremy Hicks, saying: “Our offer is simple: if you are interested in test driving a Jaguar XE but are uncertain about how it will compare against its key rivals, then contact your local Jaguar retailer and arrange your own personal group test.”

The ambitious scheme only runs for a brief time; the first weekend of September is the window in which customers can undertake the group tests, although Jaguar has secured more than 250 examples of the rival cars for the tests.

The XE is approaching 30,000 global sales in 2016 so far and marks a key area of business for Jaguar. Meanwhile, the brand has had a healthy start to the year in the UK, with a growth in registrations in January-July of almost 57% compared with the same period last year. UK sales totalled 19,236 cars in this period.

If you don't have time to head out to your local Jaguar dealer to try out the XE and its rivals, our sister publication, What Car?, has carried out its own comparison of the XE against the BMW 3 Series. Find out how both cars did here

Advertisement

Read our review

Car review

Jaguar's first attempt at a compact exec saloon is good - very good. But can the XE hold off the BMW 3 Series and Alfa Romeo Guilia to retain its crown?

Join the debate

Comments
29
Add a comment…
Outoftowner1969 31 August 2016

XE

Maybe like a lot of people, I wasn't too impressed by the XE's interior. Then I drove one last week.
It is the best handling saloon I've ever driven and I've been around a while. It's really nicely balanced, grips well and I felt coped really well on b roads and motorways. Miles better than my previous model 3 series.
If you value driving rather than how well the cowling around your steering wheel feels, just go and try it.

For me also, it looked really good and fresh amongst the planet Audi car park at my destination in Aberdeen.

scotty5 31 August 2016

Proof is in the pudding

The whole point of this marketing gimmick is to sell cars. So did you buy an XE?
TStag 31 August 2016

Why would Jaguar also buy in

Why would Jaguar also buy in Lexus cars for the group test? The onlyimpact it would have would be to double Lexus's sales figures. Lexus car are just Toyota's in drag, that's why the consumer keeps rejecting them. Personally I don't think there is much in it between a 3 series and the XE. However if I were Jaguar I'd be wary of buying in too many C class's are for me the interior is best in class. As much as I love Jaguar I'd be sorely tempted across to Mercedes if I sat in one of them. As for Audi I think the XE is much better. Autocar does put too much emphasis on handeling in this class. Whilst Jaguar does whip everyone in this class for me the interior is just as important, after all it's where you spend most of your time. Jaguar should upgrade the interior ASAP. I think it would really boost their sales.
TStag 31 August 2016

Why would Jaguar also buy in

Why would Jaguar also buy in Lexus cars for the group test? The onlyimpact it would have would be to double Lexus's sales figures. Lexus car are just Toyota's in drag, that's why the consumer keeps rejecting them. Personally I don't think there is much in it between a 3 series and the XE. However if I were Jaguar I'd be wary of buying in too many C class's are for me the interior is best in class. As much as I love Jaguar I'd be sorely tempted across to Mercedes if I sat in one of them. As for Audi I think the XE is much better. Autocar does put too much emphasis on handeling in this class. Whilst Jaguar does whip everyone in this class for me the interior is just as important, after all it's where you spend most of your time. Jaguar should upgrade the interior ASAP. I think it would really boost their sales.