Production version of Prius C Concept not likely to reach Europe due to the strength of the yen
21 January 2011

The strength of the Japanese yen seems almost certain to keep a production version of Toyota's near-80mpg hybrid supermini based on the Prius C Concept hatch out of Europe.

The Auris hybrid and forthcoming Yaris hybrid (with which the C Concept, revealed at the recent Detroit motor show, shares a platform) are built in the UK and France respectively, which gives them much stronger profit margins than a small Prius model sourced from Japan.

See the pics of the Prius C Concept from the Detroit show

However, despite the supermini being unlikely to reach Europe in production form, the concept has been conceived with European-flavoured driving characteristics. “European drivers demand a high level of agility and feedback in their driving, so our planning is taking that into account,” said chief designer Elvio d’Aprile.

Toyota's ED2 design studio in Nice chosen to develop the concept because of its ability to breathe a European design flavour into a car that will have to sell well in Japan and the US when it is launched in 2012.

Read more on both new Prius concepts at Detroit

Toyota has yet to reveal any fuel economy figures, although the company did confirm that the Prius supermini’s fuel economy would surpass that of the 70mpg Prius hatch. That would suggest a combined figure of close to 80mpg.

Julian Rendell

See all the latest Toyota Prius reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • McLaren 720S
    Car review
    26 May 2017
    This is the first of McLaren’s new generation of cars — and what a way to begin it is
  • Suzuki Swift
    Car review
    26 May 2017
    Suzuki’s best-selling supermini returns in a new guise and with mild hybrid tech
  • Renault Captur
    First Drive
    22 May 2017
    Renault's big-selling compact crossover gets a mild cosmetic facelift
  • First Drive
    22 May 2017
    The hardcore track-focused Performante has active aerodynamics and more power than the standard Huracán - so, does it unlock the supercar's full potential?
  • Abarth 595 Trofeo review
    First Drive
    19 May 2017
    The 158bhp, 169lb ft 1.4 T-Jet Turbo engine delivers sudden bursts of urgent, energetic driving - but can it be too much sometimes?