Porsche is prepared to share the Panamera and 911 platforms with other Volkswagen Group brands, according to new boss Michael Macht.
Macht said Porsche will pursue co-operative projects now that it is part of VW. “Porsche needs to become a strong pillar of VW, as well as having its own production and research and development capabilities. It is important to use synergies as well as having independence,” he said.
These synergies include Porsche components being offered to sister firms. “The Panamera platform could be used by other brands for models that are in development and at the concept stage,” Macht said.
When asked if the 911 platform was also on the table, Macht said it “could be made available to other VW brands”. But apart from the Cayenne’s V6, Porsche will not use any other VW Group engines. “Engine development is a core value for Porsche,” Macht said.
Following its failed attempt to take over VW, Porsche is now concentrating on riding out the global downturn. Before the credit crunch the firm was targeting sales of 150,000 cars a year. But this year sales have slid by 24 per cent to just over 75,000. Porsche will attempt to pursue its original target with its three basic model families (Cayenne, Panamera and 911/Boxster) but it is also looking at further additions to the range.
“Any new model would have to be exclusive, sporting and make a good business case. In any segment Porsche has to be the most exclusive, as well as being the best quality and capable of delivering the best driving experience,” Macht said.
In the near future, there will be a six-cylinder Panamera next year and, eventually, a hybrid and a diesel Panamera; the car’s 1800kg kerb weight is low for its market sector, so it’s a good candidate for increasing efficiency.