Vital new model currently testing in prototype form; will likely share platform with Citroen C4 and DS5
11 September 2012

This is the new Peugeot 308, the company’s all-important competitor in Europe’s vital C-segment hatchback market.

The new model, thought to be at least 12 months from the showroom, is badly needed by the French car maker, which is suffering huge losses as the European car market continues to collapse.

The new 308 is expected to be based on the same platform as the Citroën C4 and DS5, although it may benefit from some of the weight-saving techniques applied to the Peugeot 208. Like the car it is replacing, the new hatch retains a high roofline and deep body sides to give it a hint of mini-MPV styling.

Conventional petrol and diesel powerplants will be offered along with Peugeot’s Hybrid4 diesel-electric system.

Our Verdict

Peugeot 308

Peugeot needs its all-new family hatch to be a hit. Is it up to the job?

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Comments
10

Myk

11 September 2012

"Peugeot pins hopes on 308"

Isn't that what you said about the 208?

11 September 2012

i wish there was a facebook type like button. yes you are correct Myk.

 

11 September 2012

The current 308 really should be an embaracement for Peugeot. It is of course just a face lifted 307, and is a dull car to drive. Perhaps most people dont ask much of a car in this market, but the makers of the 306 should be able to do much better. 

So how new will the next 308 be? will it be lighter, have better suspension, drive better, be less ugly? 

Its not off to a good start if they are keeping it tall. If you want tall they have the 3008, why not keep the 308 lower to improve aerodynamics, and lower the centre of gravity? Probably because it will carry over much of the current car. 

I hope i am proved wrong, but i suspect this will be another dull car from peugeot

11 September 2012

We'll need to see the undisguised car first, but while the overall proportions look better, I do think it could be quite bland, unless theres lots of trick detailing etc.

Often the forgetable cars in this segment are introduced as cars designed to appeal to Golf buyers (think current C4, the Fiat Stilo, latest Megane etc.). If its all solid surfaces and unspectacular details it will flop because no one will remember it and so people who end up wanting a simple, safe and quality choice will buy a Golf because the VW is widely known to guarantee the very things they want.

12 September 2012

gussy51 wrote:

We'll need to see the undisguised car first, but while the overall proportions look better, I do think it could be quite bland, unless theres lots of trick detailing etc.

Often the forgetable cars in this segment are introduced as cars designed to appeal to Golf buyers (think current C4, the Fiat Stilo, latest Megane etc.). If its all solid surfaces and unspectacular details it will flop because no one will remember it and so people who end up wanting a simple, safe and quality choice will buy a Golf because the VW is widely known to guarantee the very things they want.

 

Absolutely so. VW and its cohorts are masters of the dull and mundane (tautology?) at least as far as Europe is concerned. I suspect the Asian competitors will soon overtake them and they may have done so already. PSA are unlikely to beat VW at its own game.

However, where PSA does have an advantage is at opposite ends of the spectrum. The Berlingo and Partner MPVs are better than they have any right to be. They drive decently and have the sort of character which comes from something which is sensibly designed and utterly practical. At the other end, when the designers have the reins released and are allowed to have fun, there is the DS3. The fun shows but not at the expense of practicality. According to someone I know there is plenty of room in her DS3 for three adults plus a baby in a child seat and large amounts of shopping in the boot. None of its competitors can match this.

In other words, PSA should concentrate on its strengths and leave Dullsville to be fought over by VW and the Japoreans. Please though, let's have more fun in design!

11 September 2012

Peugeot styling is increasingly generic. The 508 is totally forgettable, the 208 unremarkable (apart from some gimmicky detailing). When Pininfarina styled them they were either elegant or pretty. OK perhaps excepting the 504. Then the in-house, gaping grille look was at least - erm - characterful. I still like that period, when they looked bold if nothing else. Alas this just looks dull and somewhat C4-like from behind - NOT good. What's needed is a bold and different overall shape, not more blandness plus fussy detailing.

PS I've left out the RCZ (but plagiarism is never a good idea...)

12 September 2012

Peugeot need an all new platform for this car to even contemplate competing with the class leaders.An update of the now ancient 307/308 archietecture will not improve sales one iota.

12 September 2012

Not sure what the solution for Peugeot Citroen is to boost sales but this wont be it . Maybe focus on exports to emerging markets ?

Maybe they should make their own suspension again their cars used to be famed for their ride and they also built superb estates .

The Koreans are outbuilding them now if you ask me .

To be fair they are not the only European manufacturers in trouble .

Just too many cars in Europe chasing a diminishing customer base .

12 September 2012

Looks kinda clumsy to me and resembles the most boring French car on sale now- the new C4. It's a great shame since, after 508 and 208, I thought that Peugot would at last produce stylish and pretty cars...

15 March 2013

Wow! There are so many beautiful Peugeot cars! I have an old Peugeot which I want to donate to the local automobile donation center, and I would love to buy new one. The Peugeot is my favorite car, that's why I want to buy another one after I will donate the old one.

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