The forthcoming luxury variant of the Nissan GT-R will be called Egoist, Autocar understands.
Set to coincide with the launch of the facelifted GT-R later this year, the new version was due to carry the Spec M label before Nissan’s hierarchy had a change of heart.
According to one insider, the tag is inspired by both the Chanel perfume and the apparel maker of the same name.
“Yes, there’s a bit of tongue in cheek in the name, and yes, the word does mean self-conceited, but we just wanted to have some fun with the name,” said a spokesman.
Slated to land in Japanese showrooms on October 13 with a sticker price of 14 million yen (£108,000), the Egoist will incorporate a newly designed grille and bumper combination, along with a revised front intake duct.
The rumoured LED daylights will also appear on the front and rear bumpers to make the GT-R easier to see at high speeds. At the outer edges of the rear bumper, stylists have also fitted new vents, which are designed to dissipate heat from the transmission and exhaust system.